The Most Important Marketing Strategy Ever
What is the most important or most effective marketing strategy of all times? I don’t know that there is just one and obviously it depends on your business. However, what I do know that is this: Marketing isn’t just something to do when you’re not busy…it requires a consistent and constant effort. So, make time every day to market. Plan …
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Is She Delighted?
So I had a fun experience the other day with a bride. She was coming for a tasting appointment with …
Marketing You Can’t Control
I met with a June bride this week who happened to mention that she was present at a wedding we …
Thirsty?
I was headed to work one hot afternoon this summer and came across this sign in my neighborhood…”Thirsty?” There were …
Framing the Conversation
I had a unique opportunity yesterday to be on the radio to talk about my catering company. I traded food …
Notes From My Interview with Gary V.
Well it’s been about 2 months since my interview with Gary Vaynerchuk and I may have already forgotten how to …
Social Media for Wedding Professionals – My Interview with Gary Vaynerchuk
What a great opportunity I had today to spend a few minutes with Social Media expert Gary Vaynerchuk. I found …
You’re Only As Good As Your Last Wedding
You’re only as good as your last wedding. It doesn’t matter what you’ve done. It doesn’t matter how impressive your …
We’re All In This Together
So I spent a little time yesterday visiting a bridal show that I wasn’t participating in. Don’t worry, I wasn’t …
So ABC’s 20/20 gets it wrong…now what?
So I just finished watching the 20/20 program “Wedding Confidential” and have a couple thoughts. Here’s a link to the …
Stop Hijacking My Facebook Page!!!
Maybe I’m just extra sensitive but I have a problem with other wedding vendors posting spam on my Facebook page…it’s …
7 Days of Bridal Show Success: Day 7
Before I start on the final topic, I wanted to thank everyone that has visited the site and read these …
7 Days of Bridal Show Success: Day 6
I’m sure many of us have done it…we pay all this money for a booth at the bridal show and …