WeddingWire…Why I like it.
I have been involved with WeddingWire as a wedding pro for almost 2 years now and have come to really appreciate the efforts that they have made in so many areas compared with their competition. WeddingWire is one of three online outlets where I actually …
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Creating Value through Product Decisions
I love Wendy’s. As a caterer, used to eating an amazing variety of foods, it seems silly…but I love it. For as long as I can remember, I’ve always ordered the same thing, a Jr Bacon Cheeseburger with no mayonnaise and extra ketchup. Years ago, …
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Empathy in Marketing
em·pa·thy – n. – the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another. dictionary.com Empathy is putting yourself in someone else’s shoes…understanding what they understand, feeling what they feel, thinking what they think. Effective marketers make decisions not based one what they think would be best …
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