7 Days of Bridal Show Success: Day 6
I’m sure many of us have done it…we pay all this money for a booth at the bridal show and then forget about it or get so busy with everything else in our business that we don’t really put it together until last minute. I’ve …
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7 Days of Bridal Show Success: Day 5
Many people tout the “networking opportunities” as one of the benefits of bridal shows. My opinion is that people should spend all of their time maximizing their exposure to this targeted group of prospective brides and leave the other vendors to do the same. I’ve …
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7 Days of Bridal Show Success: Day 4
Today I’m going to touch on they types of marketing literature or collateral that are good to have at a bridal show and the strategies behind them. Knowing that many brides will stick your brochure in their bags, never to be opened again makes some …
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7 Days of Bridal Show Success: Day 3
So now that you’ve wowed your bridal show visitors and had enough staff to attend to everyone, the next step is capturing critical information from these prospects. Sure, you’ll get a lead list from the show in a week or two, but that’s not enough…you …
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7 Days of Bridal Show Success: Day 2
Yesterday I wrote about the first important key to bridal show success….having enough staff present to maximize your time with the brides that visit your booth. Today, it’s all about the wow factor. I can’t tell you how many times I’ve seen vendors completely waste …
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7 Days of Bridal Show Success: Day 1
It’s almost a new year….time to start reflecting one what went well and what we want to go well in 2013. It’s also a unique time for our market….this is when people are getting engaged and starting to plan for their weddings. It’s by no coincidence that …
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