Um, Can I have your number?
Recently I have launched a brand new website for my catering company (draperscatering.com). As a part of the site, I have a whole section dedicated to vendors that I like. After I got everything set up, I thought I would send an email out to each of these vendors to let them know I have them listed on my site and to ask them to check their listing and provide any feedback they may have. So I had to put together a contact list with all of their emails and I was shocked at how hard it was to accomplish this task.
On some websites, I had to search all over for their email or phone number. Other sites didn’t have anything listed at all…just a “contact us” form to be filled out. I couldn’t believe that so many people, just in my local area alone, did not understand how important it is to have your contact information on every page of your site….every page. You never know when someone is ready to pull the trigger and call, email, or buy. Your job as a marketer is to make that process of taking the next step as easy and painless as possible. Looking all over a site to find contact info, in my opinion, is painful.
There were a couple other things I noticed on these sites. First, some still are playing music…ugh. Some still are in Flash which I can’t read on my iPhone (and neither can their prospects!). Some were incomplete (broken links, pages that had no content and no “under construction” or “coming soon” on them). If I am a wedding vendor who knows this company and is actively searching for them and their information with the goal of obtaining that information to send them an email and I am having so much trouble…how tolerant are brides going to be with these frustrations?
Feature image by Kevin Shine