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Marketing Ideas for Wedding Professionals...From a Wedding Professional!!!

Up The Game

Have you “Upped Your Game”?

It’s bridal show season again and I’m right in the middle of it.  We just completed the first show of the season and I’ve already sent all of my prospects and initial email with basic information.  Meanwhile, I’ve been preparing for another, bigger show…so my mind is on bridal shows right now.  There are a couple things I noticed and learned from the first show that I wanted to share.

Now it’s time to “up my game”

I had the opportunity to set up a day early at this show which was nice.  It gave me the chance to see where everyone else was going to be stationed and to see what other people were doing with their booths, decor, etc.  A friend and fellow vendor was there scoping things out as well and after seeing what some of her competitors were doing she said this:  “Now I have to go back and up my game.”  I smiled and wished her luck but secretly inside was wondering why  she even considered not bringing her best game in the first place.  Why do something halfway?  Why miss out on an opportunity to shine in front of a targeted group of prospects? I don’t get it.  Another vendor called the show producer the day before the show and said he couldn’t get his stuff together and get organized so he wasn’t going to be in the show.

I remember the longest day I ever worked (23 hours) was because of a bridal show.  We had been slammed and literally didn’t have the time to put anything together until last minute.  I was up all Saturday night after an event putting together our booth for the show the next morning.  I didn’t sleep until after the booth was set up and was sick for probably 2 days afterwards.  I couldn’t justify, even at 18, to do this halfway.  It’s a good thing I’ve learned to plan a little better since then.

Set up early

I know I’ve written this before but setting up early is so important.  You don’t want to be putting the final touches on the booth as the brides are walking through the door.  You want to be relaxed and ready.  I was surprised at how many people showed up with less than an hour to go to set up.  I’m not trying to be mean but you can really tell the difference between the people who put a lot of thought, effort, and TIME into their booth and the ones who didn’t.  I know I’m not the only one who could see it…the brides notice too!

I hate to just focus on the negative.  My next post will be a couple positive things that came out of this last show.  What are some things you’ve seen vendors do at bridal shows that have left you scratching your head?

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