Is your website “Mobile-Friendly”?
The other day I decided to google “Memphis Catering” on my phone to see how the mobile results looked and I was surprised to see this…
I was ranked at the top but I noticed that one of my competitors had a special “Mobile-friendly” designation next to their result. Recently I built a new website but hadn’t included a mobile component just because of the timing of everything. Now it seemed to me that Google had taken notice and I felt that my 1st place ranking was in jeopardy. So I did a little research and came across several articles about Google’s new algorithm and how it will be considering the mobile-friendliness of a site in it’s search results. They actually implemented the “mobile-friendly” designation back in November but this is the first I’ve paid attention to it. From the Google Webmaster Central Blog, it says that
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
I can’t help but question what “significant impact” they really mean. Does this mean that if my site is not mobile-friendly I’ll be filtered out of mobile searches and end up on page 15 or just dropped down a few lines since my site has other great and relevant information? I don’t think anyone really knows. I think what is important is just making sure that your site meets Google’s mobile-friendly standards.
The best way to check is to google your business and see if you get the grey “Mobile-friendly” designation. Google has also set up a tool at https://www.google.com/webmasters/tools/mobile-friendly/ where you can check your specific site and get more information about ways in which you can optimize your site for mobile viewing.
After reading all of this, I went and put together a mobile site for my WordPress website using the plugin WPtouch. Many sites contain responsive elements that identify the screen size you are using and scale your content appropriately. Although the theme for my website had responsive capabilities, I still used the plugin because it was much easier to configure. I am happy to report that after a couple days, Google now recognizes my site as “Mobile-friendly!”
Featured image by Matthew Pearce