3 Partners Every Wedding Business Needs
I am a big fan of John Jantsch with Duct Tape Marketing. I have read (and re-read) several of his books now because I really like the way he works to turn marketing from a lot of fun tactical ideas into a system that works to boost business and consistently bring prospects.
I was reading his blog and came across a post entitled “The 3 Kinds of Partners Every Business Needs” and thought…”this is a perfect way to think about and categorize the partnerships that naturally form in the wedding industry”
In our industry, although there may seemingly be several businesses that are “one stop shops” no one truly does it all. When you think of it, look at all the potential vendors that go into one wedding: