I’ve been thinking a lot about priorities. I’m stretched in a lot of ways, like many of you. I have responsibilities all over the place….my family, my work as a caterer, my work writing here, my positions in local networking groups, church commitments, side jobs, etc. It’s a lot to keep up with and some days I feel like I’m losing my mind and getting no where. There’s never enough time to get everything done. So I’ve come to a realization that I shouldn’t expect to, that I should limit my expectations of achievement to only a few priorities. I should pick what’s most important and put my energy there. When I’m in family mode, what’s most important to me…building relationships with my wife and kids, teaching my children, and making memories…is where my energy should be spent. When I’m in work mode my focus is on exceeding customer expectations, leading my team well, and marketing better and smarter than the competition. Setting these priorities ahead of time help me to decide how to best use my limited time and energy…everything else needs to be delegated or put to the side. It helps me filter what comes across my desk and what captures my attention. I know it’s not a perfect system. Some of you are on your own, responsible for every mundane task in your business. However, that doesn’t mean you shouldn’t set priorities and strive to work where it counts the most, most of the time.
Taking this a step further to your marketing efforts…I think it’s more important to identify the efforts that have the most impact and focus your marketing energy there first. It’s easy to get distracted with all the things you should be doing like planning posts for social media, updating online listings, spending time on Pinterest, sending emails, following up with prospects, creating newsletters, networking, asking for referrals, blogging, writing editorials for wedding publications, submitting real weddings to blogs, bridal shows and events, visiting vendors, etc. Oh, and I guess we need to find time to meet with clients and actually execute events. Instead of being overwhelmed at not fulling participating in every platform, maybe it would be better to identify which efforts are most effective and put most of our efforts there. Narrowing your focus will help you do a few things well, maybe better than the competition. The better you are, the easier it is to do. It’s like it becomes a habit, leaving room then to branch out further into other efforts. Just a few thoughts…do you have any to share?
–Feature image by All is Possible