The Sleazy Salesman
The other day I had an interesting interaction with a salesman that left me, well, a little upset. This guy really rubbed me the wrong way and, as I played back our conversation in my mind, it was clear that he just had not been …
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Exposure Doesn’t Pay the Bills
It seems like it’s that time of year again where I’m being asked almost every day to consider a new marketing “opportunity” that will provide me exposure to potential clients. These opportunities have included charity events, tasting events, bridal events and shows, advertising on various …
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“Frame of Mind Awareness”
I recently completed reading a book by Jay Baer called Youtility where he gave a name to a strategy that I have used for years to attract customers and wedding prospects…Frame of Mind Awareness. I have always heard about “top of mind awareness” and determined a …
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3 Partners Every Wedding Business Needs
I am a big fan of John Jantsch with Duct Tape Marketing. I have read (and re-read) several of his books now because I really like the way he works to turn marketing from a lot of fun tactical ideas into a system that works …
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Some Thoughts Before a Networking Event
So I’m getting ready to go to a NACE networking event this evening and have been trying to prepare myself mentally so I can get the most out of it. This isn’t a typical NACE meeting because we’ve invited as many wedding and event industry …
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5 New Years Marketing Resolutions You Can Actually Keep.
Every year I try to take a few moments to consider how I want the next year to go. Like many others, I end up making resolutions that slip away from me throughout the following year. This year there are a few things I am …
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Communication
On Tuesday, I attended a NACE monthly meeting where we had a great dinner and had the opportunity to hear a panel of brides and their moms talk about some of their perceptions, frustrations, and enjoyable moments with regard to planning their weddings. Although there …
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What You’re Doing That’s Driving Brides NUTS! – Presentation Slides
So I had the opportunity to share something that I’ve been working on with our local NACE members. Last year I started trying to make a more concentrated effort to better understand the brides I serve. So, I decided to put together a survey and …
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The Most Important Marketing Strategy Ever
What is the most important or most effective marketing strategy of all times? I don’t know that there is just one and obviously it depends on your business. However, what I do know that is this: Marketing isn’t just something to do when you’re not …
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Framing the Conversation
I had a unique opportunity yesterday to be on the radio to talk about my catering company. I traded food at a local spotlight function for 15 minutes or so on the morning show. Although I think the interview went well, I was a little …
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