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Category Archive for: ‘Marketing’

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    NACE Memphis October Meeting

    I had a great opportunity to speak last night to a group of local NACE members about marketing.  The title of my presentation was “5 things that might not be in your marketing plan and what to do about it.”  See, I had conducted a …

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  • Qr Code

    QR Code Fail

    I was looking through a new and obviously low-budget wedding magazine the other day and noticed a QR code linking to the publication’s blog that looked a little funny. It looks as if that part of the magazine had been resized to fit the page, …

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  • Gas Station

    Gas Station Frustration

    Recently I had the opportunity to travel to New Orleans from Memphis to attend a NACE conference there.  On the road trip down, I encountered a situation that most travelers run into after their 3rd bottle of water of the trip…I had to pee!  I was somewhere …

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    How would I market candles?

    I went in the bank today to make a deposit and change my PIN and got to talking with the banker while her computer was getting up and running.  She had mentioned that she has started her own small business and being the curious person …

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    Lessons from a Jamaican Party Cruise

    Several years ago, I went on a cruise with my family to several places in the Caribbean.  One of the stops was Jamaica where we decided to take an excursion on a Jamaican party boat.  This was probably one of the best parts of the …

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    Ensuring That Employees Create, Not Destroy, Value

    Ok, so anyone who has had to hire someone has experienced the anxiety that comes along with making sure that you’ve made the right choice.  When we hire people, we are essentially relinquishing control of pieces of our business that were once our sole responsibility. …

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  • Weddingwire

    WeddingWire…Why I like it.

    I have been involved with WeddingWire as a wedding pro for almost 2 years now and have come to really appreciate the efforts that they have made in so many areas compared with their competition.  WeddingWire is one of three online outlets where I actually …

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    Creating Value through Product Decisions

    I love Wendy’s.  As a caterer, used to eating an amazing variety of foods, it seems silly…but I love it.  For as long as I can remember, I’ve always ordered the same thing, a Jr Bacon Cheeseburger with no mayonnaise and extra ketchup.  Years ago, …

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    Empathy in Marketing

    em·pa·thy – n. – the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another.  dictionary.com Empathy is putting yourself in someone else’s shoes…understanding what they understand, feeling what they feel, thinking what they think.  Effective marketers make decisions not based one what they think would be best …

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    Facebook…Time To Get Serious About It!

    So you started a Facebook business page…Now What? Have likes died down after all your friends and family have checked in? Are you being deliberate with your postings and engaging with customers, vendors, and future prospects? Facebook has amazing potential and can benefit wedding-related businesses …

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