Can’t We All Just Get Along?
I recently met with a bride and, while discussing the vendors she was considering, she told me about a disturbing interaction she had with a very reputable vendor at a bridal show. There was a photographer there who was offering a pretty good incentive to …
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Takeaways from NACE Experience!: Part 3
So I was a little skeptical about hearing someone talk about Lady Gaga at the conference but was pleasantly surprised at the content that Jackie Huba delivered. Here book is called Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. Here are a couple takeaways …
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Takeaways from NACE Experience: Part 1
So I’m sitting in a beautiful hotel room with the window open to a fantastic view of the gorgeous Fairmont Scottsdale Princess resort, home of the NACE Experience Conference this year. I’d be sitting on the balcony but it’s 100 degrees outside…but it’s a dry …
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“Frame of Mind Awareness”
I recently completed reading a book by Jay Baer called Youtility where he gave a name to a strategy that I have used for years to attract customers and wedding prospects…Frame of Mind Awareness. I have always heard about “top of mind awareness” and determined a …
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3 Partners Every Wedding Business Needs
I am a big fan of John Jantsch with Duct Tape Marketing. I have read (and re-read) several of his books now because I really like the way he works to turn marketing from a lot of fun tactical ideas into a system that works …
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