Takeaways from NACE Experience!: Part 3
So I was a little skeptical about hearing someone talk about Lady Gaga at the conference but was pleasantly surprised at the content that Jackie Huba delivered. Here book is called Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. Here are a couple takeaways …
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Exposure Doesn’t Pay the Bills
It seems like it’s that time of year again where I’m being asked almost every day to consider a new marketing “opportunity” that will provide me exposure to potential clients. These opportunities have included charity events, tasting events, bridal events and shows, advertising on various …
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5 New Years Marketing Resolutions You Can Actually Keep.
Every year I try to take a few moments to consider how I want the next year to go. Like many others, I end up making resolutions that slip away from me throughout the following year. This year there are a few things I am …
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Is She Delighted?
So I had a fun experience the other day with a bride. She was coming for a tasting appointment with her fiancee. In preparation for tastings, we always put out a black tablecloth (more to protect our wood and glass pub height table than for …
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Stop Hijacking My Facebook Page!!!
Maybe I’m just extra sensitive but I have a problem with other wedding vendors posting spam on my Facebook page…it’s mine so leave it alone! Here’s why it bothers me so much. I work hard to post content that will appeal to the people nice …
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7 Days of Bridal Show Success: Day 5
Many people tout the “networking opportunities” as one of the benefits of bridal shows. My opinion is that people should spend all of their time maximizing their exposure to this targeted group of prospective brides and leave the other vendors to do the same. I’ve …
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Wedding & Special Event Industry Survey
Here are the results of the survey that I conducted. We had about 50 participants. Thanks to all of you who contributed and congrats to Michelle Hope for winning the $50 Amazon.com gift card!
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NACE Memphis October Meeting
I had a great opportunity to speak last night to a group of local NACE members about marketing. The title of my presentation was “5 things that might not be in your marketing plan and what to do about it.” See, I had conducted a …
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Lessons from a Jamaican Party Cruise
Several years ago, I went on a cruise with my family to several places in the Caribbean. One of the stops was Jamaica where we decided to take an excursion on a Jamaican party boat. This was probably one of the best parts of the …
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Ensuring That Employees Create, Not Destroy, Value
Ok, so anyone who has had to hire someone has experienced the anxiety that comes along with making sure that you’ve made the right choice. When we hire people, we are essentially relinquishing control of pieces of our business that were once our sole responsibility. …
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