Can’t We All Just Get Along?
I recently met with a bride and, while discussing the vendors she was considering, she told me about a disturbing interaction she had with a very reputable vendor at a bridal show. There was a photographer there who was offering a pretty good incentive to …
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3 Partners Every Wedding Business Needs
I am a big fan of John Jantsch with Duct Tape Marketing. I have read (and re-read) several of his books now because I really like the way he works to turn marketing from a lot of fun tactical ideas into a system that works …
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Stop Hijacking My Facebook Page!!!
Maybe I’m just extra sensitive but I have a problem with other wedding vendors posting spam on my Facebook page…it’s mine so leave it alone! Here’s why it bothers me so much. I work hard to post content that will appeal to the people nice …
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7 Days of Bridal Show Success: Day 6
I’m sure many of us have done it…we pay all this money for a booth at the bridal show and then forget about it or get so busy with everything else in our business that we don’t really put it together until last minute. I’ve …
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7 Days of Bridal Show Success: Day 4
Today I’m going to touch on they types of marketing literature or collateral that are good to have at a bridal show and the strategies behind them. Knowing that many brides will stick your brochure in their bags, never to be opened again makes some …
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7 Days of Bridal Show Success: Day 2
Yesterday I wrote about the first important key to bridal show success….having enough staff present to maximize your time with the brides that visit your booth. Today, it’s all about the wow factor. I can’t tell you how many times I’ve seen vendors completely waste …
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