Marketing

The Most Important Marketing Strategy Ever
posted by Ryan on February 12,2014 in Marketing, Marketing Plan, Networking, Product/Service, Social Media, vendor relationships

What is the most important or most effective marketing strategy of all times? I don’t know that there is just one and obviously it depends on your business. However, what I do know that is this: Marketing isn’t just something to do when you’re not …
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Thirsty?
posted by Ryan on September 5,2013 in Product/Service, Sales

I was headed to work one hot afternoon this summer and came across this sign in my neighborhood…”Thirsty?” There were a few little girls down the street set up and ready for thirsty customers with the perfect solution for their thirst…lemonade. I wasn’t thirsty, was …
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So ABC’s 20/20 gets it wrong…now what?
posted by Ryan on January 21,2013 in Product/Service, Value

So I just finished watching the 20/20 program “Wedding Confidential” and have a couple thoughts. Here’s a link to the video if you haven’t seen it yet: http://abc.go.com/watch/2020/SH559026/VD55265676/2020-118-wedding-confidential Yesterday I woke up to some upset emails and posts in various wedding vendor forums about the …
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Creating Value through Product Decisions
posted by Ryan on May 18,2012 in Marketing, Product/Service, Value

I love Wendy’s. As a caterer, used to eating an amazing variety of foods, it seems silly…but I love it. For as long as I can remember, I’ve always ordered the same thing, a Jr Bacon Cheeseburger with no mayonnaise and extra ketchup. Years ago, …
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The Most Important Marketing Strategy Ever

Thirsty?

So ABC’s 20/20 gets it wrong…now what?

Creating Value through Product Decisions