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Category Archive for: ‘Product/Service’

  • Time

    The Most Important Marketing Strategy Ever

    What is the most important or most effective marketing strategy of all times?  I don’t know that there is just one and obviously it depends on your business.  However, what I do know that is this: Marketing isn’t just something to do when you’re not …

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    Thirsty?

    I was headed to work one hot afternoon this summer and came across this sign in my neighborhood…”Thirsty?”  There were a few little girls down the street set up and ready for thirsty customers with the perfect solution for their thirst…lemonade.  I wasn’t thirsty, was …

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  • Tv

    So ABC’s 20/20 gets it wrong…now what?

    So I just finished watching the 20/20 program “Wedding Confidential” and have a couple thoughts.  Here’s a link to the video if you haven’t seen it yet: http://abc.go.com/watch/2020/SH559026/VD55265676/2020-118-wedding-confidential Yesterday I woke up to some upset emails and posts in various wedding vendor forums about the …

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    Creating Value through Product Decisions

    I love Wendy’s.  As a caterer, used to eating an amazing variety of foods, it seems silly…but I love it.  For as long as I can remember, I’ve always ordered the same thing, a Jr Bacon Cheeseburger with no mayonnaise and extra ketchup.  Years ago, …

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