3 Partners Every Wedding Business Needs
I am a big fan of John Jantsch with Duct Tape Marketing. I have read (and re-read) several of his books now because I really like the way he works to turn marketing from a lot of fun tactical ideas into a system that works …
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Communication
On Tuesday, I attended a NACE monthly meeting where we had a great dinner and had the opportunity to hear a panel of brides and their moms talk about some of their perceptions, frustrations, and enjoyable moments with regard to planning their weddings. Although there …
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The Most Important Marketing Strategy Ever
What is the most important or most effective marketing strategy of all times? I don’t know that there is just one and obviously it depends on your business. However, what I do know that is this: Marketing isn’t just something to do when you’re not …
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Social Media for Wedding Professionals – My Interview with Gary Vaynerchuk
What a great opportunity I had today to spend a few minutes with Social Media expert Gary Vaynerchuk. I found out about his 1 a Day Q & A series in January and thought I’d give it a try. To my surprise, I was contacted …
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Stop Hijacking My Facebook Page!!!
Maybe I’m just extra sensitive but I have a problem with other wedding vendors posting spam on my Facebook page…it’s mine so leave it alone! Here’s why it bothers me so much. I work hard to post content that will appeal to the people nice …
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7 Days of Bridal Show Success: Day 2
Yesterday I wrote about the first important key to bridal show success….having enough staff present to maximize your time with the brides that visit your booth. Today, it’s all about the wow factor. I can’t tell you how many times I’ve seen vendors completely waste …
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Wedding & Special Event Industry Survey
Here are the results of the survey that I conducted. We had about 50 participants. Thanks to all of you who contributed and congrats to Michelle Hope for winning the $50 Amazon.com gift card!
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How would I market candles?
I went in the bank today to make a deposit and change my PIN and got to talking with the banker while her computer was getting up and running. She had mentioned that she has started her own small business and being the curious person …
Read MoreFacebook…Time To Get Serious About It!
So you started a Facebook business page…Now What? Have likes died down after all your friends and family have checked in? Are you being deliberate with your postings and engaging with customers, vendors, and future prospects? Facebook has amazing potential and can benefit wedding-related businesses …
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