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  • Downhill

    The Race to the Bottom for Wedding Businesses

    There is an interesting phenomenon out there that takes many forms in economies across the world.  It’s called the “race to the bottom” and wedding businesses are no more immune to this than other businesses out there.  So, after reading a recent blog post by …

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  • MARKETING ON CHALKBOARD E1336148307447

    Marketing Defined

    The word marketing means many things to many people.  Some people think about it as the way we attract business while others only think of it as being synonymous with advertising.  However, there is so much more to marketing than just magazine ads, bridal shows, …

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