Takeaways from NACE Experience!: Part 3
So I was a little skeptical about hearing someone talk about Lady Gaga at the conference but was pleasantly surprised at the content that Jackie Huba delivered. Here book is called Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. Here are a couple takeaways …
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So ABC’s 20/20 gets it wrong…now what?
So I just finished watching the 20/20 program “Wedding Confidential” and have a couple thoughts. Here’s a link to the video if you haven’t seen it yet: http://abc.go.com/watch/2020/SH559026/VD55265676/2020-118-wedding-confidential Yesterday I woke up to some upset emails and posts in various wedding vendor forums about the …
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7 Days of Bridal Show Success: Day 4
Today I’m going to touch on they types of marketing literature or collateral that are good to have at a bridal show and the strategies behind them. Knowing that many brides will stick your brochure in their bags, never to be opened again makes some …
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Wedding & Special Event Industry Survey
Here are the results of the survey that I conducted. We had about 50 participants. Thanks to all of you who contributed and congrats to Michelle Hope for winning the $50 Amazon.com gift card!
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NACE Memphis October Meeting
I had a great opportunity to speak last night to a group of local NACE members about marketing. The title of my presentation was “5 things that might not be in your marketing plan and what to do about it.” See, I had conducted a …
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Gas Station Frustration
Recently I had the opportunity to travel to New Orleans from Memphis to attend a NACE conference there. On the road trip down, I encountered a situation that most travelers run into after their 3rd bottle of water of the trip…I had to pee! I was somewhere …
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Ensuring That Employees Create, Not Destroy, Value
Ok, so anyone who has had to hire someone has experienced the anxiety that comes along with making sure that you’ve made the right choice. When we hire people, we are essentially relinquishing control of pieces of our business that were once our sole responsibility. …
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Creating Value through Product Decisions
I love Wendy’s. As a caterer, used to eating an amazing variety of foods, it seems silly…but I love it. For as long as I can remember, I’ve always ordered the same thing, a Jr Bacon Cheeseburger with no mayonnaise and extra ketchup. Years ago, …
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